We are skiers with fresh snow, surfers with high surf, blackbirds in the rain (they know the worms will come). 2009 is a good year for people that like change. It is the year of change. Shakeup Media, as the name implies, is a change business.

Too complicated (and arguably foolish) to try now and predict what the changes in media will be like. We will write about broad outlines in the following few weeks and keep monitoring stuff continually throughout the year.

Two background points: it is very, very hard and painful being a major media company right now and if we get excited about change we also want strenuously to avoid being callous or unsympathetic about their difficulties … and the friends who are caught managing the squeeze.

Second, change is happening in every field not just media. Media talks about itself all the time so you will hear more about media change. But the real story is much bigger: China, globalisation, water but all these pale beside the exponential surge in humanity’s interconnectedness and understanding.

Some intentions here at Shakeup Media:

• better, more participatory, conversation, thinking, blogging and twittering
• starting something in media that we can be really proud of, something good
• looking for opportunities to take over an existing business where we can manage it to be … as above
• helping our clients grasp the opportunities of change, despite the pressures of recession

We continue of course with our main job, redesigning newspapers, websites, magazines (and doing it as journalists, editors, writers - as well as designers).

However, we have access to far-sighted, imaginative investors so we are interested in hearing about ideas and opportunities. Quality is the key.

Happy New Year

Entry Filed under: Media