Best videobloggers list
Best videobloggers list from the vloggies. Life is all video and all local all the time.
Add comment November 7th, 2006
Archive for November 7th, 2006
BBC goes ultra local (again)
The BBC has decided that its going to go ultra (nee hyper) local with the help of some regional paper content. Greenslade is on about it and here is an interesting long Press Gazette article from a while ago. Its all part of the growing move towards local, which is my particular baby. Richard talked about one outgrowth of this in his column yesterday: post-code papers. The main thing is the strategy behind how local news will work in practice and we are all thinking about it. Give me some time and I’ll give it the space it deserves. Society of Editors: how the BBC will go ultra local from Greenslade
Add comment November 7th, 2006
Google paper
Everyone’s talking about it but its not that surprising, or at least it shouldn’t be: Google is stepping into the newspaper arena. They are vying hard to become the long-tail vacuum of old media, sucking up all the ad space that newspapers dont sell on their own, selling it for slightly cheaper and keeping a cut (probably about 20% but no one really knows and they won’t get a thing in the initial three month trial that was announced yesterday). That Google has extended their ‘media buyer’ role into traditional media is less than shocking, first of all because they have tried (and failed) before only with magazines; second of all its a pretty logical extension of the web advertising business that is the core cash cow of the Google business as a whole. They will of course try to extend the web metric system, with all its fancy the built in feedback loops, into the newspaper advertising business. Everyone is already braying about the web showing newspapers yet again how to innovate and its a hard thing to refute, in what world are all those huge newspaper businesses in the States not to pick up on this opportunity? Its embarassing.
Add comment November 7th, 2006